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This is a gently used paperback book titled "Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business" by Jay Conrad Levinson. 258 pages published by Plume in 1990. This is a first printing, first edition.
In a sequel to his Guerrilla Marketing and Guerrilla Marketing Attack, Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business.
This book is in good used condition. The pages are tight and clean, with light tanning due to age. There is some light edge wear. A very good useable copy.
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